Golf

Todd Treinen VIPTextDeals

Todd’s advertiser, Deer Creek Golf Course in Overland, Kansas, was looking to drive customers to the course to fill empty tee times on slow days.

After attending a golf trade show, Deer Creek obtained 500 new subscribers in just three days. The golf course wanted to push a message out to those 500 new subscribers with a strong call to action: “DEER CREEK GOLF: VIP’s Early Twilight Special Starts TODAY ONLY @ 4 pm for $25.00 /Green Fee-Cart & Hotdog! Up 2 Four Players per text!”

As a result of the broadcast, 26 people redeemed the offer, equating to a 5% redemption rate. The golf course profited $650 from the offer.

The following Friday, the golf course sent out another broadcast to its 512 subscribers for a Sunday Only Special: “VIP CLUB – SUNDAY SPECIAL!  Green Fee & Cart for $28.00 after 12pm for up to 4 golfers.  Call DEER CREEK GOLF 4 T-TIMES @ 913-681-3100.”

The weather on Sunday was cloudy, cold and windy, and the course had 8 tee times cancel. Despite the poor weather, Deer Creek had 18 golfers redeem the Sunday Special deal.

At $28.00 each to play, the Golf Course made $504.00 gross revenue. Including food and alcohol sales, Deer Creek profited about $604.00 total.

The golf course sees the potential profit in sending out similar offers each week. In one month, it could profit roughly $2,800 while they pay only $299 for the member of the TextMeUSA network’s Integrated Media Management services.

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