Liquor Stores

Dave Marchiori & Dave Pizzuto eDealColorado

Dave Marchiori and Dave Pizzuto, co-owners of eDealColorado, are generating great results with their advertiser, Sam’s Southeast Liquors, a liquor store in Aurora, Colorado.

Sam’s Southeast Liquors was looking for a way to increase revenues by effectively engaging their customers and offering them incentives to visit more frequently. To show their customers how much they appreciate them, Sam’s offers great deals through mobile marketing in hopes of encouraging loyalty, and thus increasing sales.

Sam’s sent out an offer with an immediate call-to-action, urging customers to text SSL to the shortcode 29548:

“TODAY ONLY @ Sam’s SE Liquors! 12 packs of Corona and Corona Light 4 only $9.99, limit 4/cust. Friends Text 29548 for their own deal!”

The offer was sent to 109 subscribers and 33 people redeemed the offer that day, equating to a 30% redemption rate.Sam’s generated $825 of additional revenue that was directly attributed to the text broadcast, and the liquor store now has over 500 subscribers and regularly experiences 20-25% redemption rates on each offer.

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Dave Marchiori & Dave Pizzuto eDealColorado

Dave Marchiori and Dave Pizzuto, owners of eDealColorado, are generating great results from their advertiser, Morgan’s Liquors in Denver, Colorado.

Morgan’s Liquors was looking for a way to encourage their existing clientele to visit more frequently, while at the same time reward their loyalty.

The store sent out a text offer to its subscriber list to drive customers into the store, “Morgan’s Liquor Special TODAY ONLY! PBR 30 packs – $15 or Crown Royal 750 just $18 or all Barefoot Wines 1.5L for $8. Must show this text.

The broadcast was sent to 142 subscribers and 28 customers came in to redeem the offer, equating to a 20% redemption rate. The store generated $784 in revenue that same day. Morgan’s Liquors also increased its subscriber list to 250 after the offer, and it continues to grow more each week.

Morgan’s Liquors likes the fact that they are able to schedule broadcasts during slow periods in order to drive revenue, so they will continue sending out similar broadcasts in the future.
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