Frank & Ann Sanchez 914VIP
Frank & Ann Sanchez, owners of 914VIP, are generating great results with their advertiser, Central Park Auto Wash in Yonkers, New York.
Central Park Auto Wash was looking for a way to build a substantial subscriber list, so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to offer exclusive discounts to its large database of opt-ins.
They encouraged customers to text CLEAN to 80258 to opt-in to the text marketing program, and also offered a free full-service car wash for customers who check in 10 times on the Loyalty Rewards Kiosk.
In the first 60 days of the campaign, the car wash obtained 780 opt-ins and 1,529 Kiosk check-ins.
The owner of Central Park Auto Wash has two other businesses, a gas station and an auto repair shop, and is considering using the text marketing program in both.
Lessons learned? A strategically placed Kiosk and a strong call-to-action will generate great results.
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Paradise began using the Loyalty Rewards Kiosk at five locations, allowing customers to opt-in to their campaign through a touch pad at the car wash and check-in each time they visit in order to receive discounts.
After just two weeks of using the Loyalty Rewards Kiosk, Paradise Car Wash obtained 350 new opt-ins and over 500 check-ins.
After increasing the subscriber database, Paradise sent, “Paradise Car Wash VIPs! From 2pm-7pm get 50% off any wash full service and up! Valid 6/2/11 only MUST SHOW TEXT! Please Fwd to Friends!”
The broadcast was sent to 980 subscribers and 92 people redeemed the offer, equating to about a 9.5% response rate.
Paradise Car Wash will continue using the Loyalty Rewards Kiosk at several Paradise Car Wash locations to build subscriber database and encourage customer loyalty.