Restaurants

John Lenertz RewardMeIE

Hogi_YogiJohn Lenertz, owner of RewardMeIE, is generating great results with his advertiser, Hogi Yogi in Redlands, CA.

Hogi Yogi was looking for a better reward program than punch cards, which customers often lost.

Hogi Yogi utilized the Loyalty Rewards Kiosk to obtain a loyal database of customers who could enter their mobile phone number to receive rewards. They sent the following message to their 243 subscribers:

“What’s cool for Father’s Day? A FREE ice cream sandwich at Hogi Yogi. NOW thru Sat 6/15 get DAD ONE FREE when you spend $5 –Limit 1- Thanks!”

As a result of their efforts, Hogi Yogi received a 230% traffic increase!

In the future, Hogi Yogi will continue to offer special deals and rewards to their loyal customers.

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Jody Wassmer ImURVIP

imagesJody Wassmer, owner of imurvip, is generating great results with his advertiser, Gatti’s Pizza in Evansville, IN.

Gatti’s was looking for a loyalty program that didn’t involve punch cards.

Gatti’s utilized the Loyalty Rewards Kiosk to obtain a database of loyal customers who could be easily reached to inform of special deals and rewarded. They sent the following message to their subscribers:

“Save up to $3 @ Gatti’s this week! Adult buffet only $4.99 including drink 11am-2pm & 4-8:30pm thru Fri 11/23. No other coupons. Show text & check-in at kiosk.

As a result of their efforts, Gatti’s has gotten over 1,000 subscribers!

In the future, Gatti’s will continue to offer special deals and rewards to their loyal customers.

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Ken Leandro 805Insider

goodfellasKen Leandro, owner of 805Insider, is generating great results with his advertiser, Pizza Man Dan’s in Ventura, CA.

Pizza Man Dan’s was looking for a way to reach out to loyal customers on a regular basis as a supplement to their traditional marketing efforts.

Pizza Man Dan’s implemented the Loyalty Rewards Kiosk to entice customers to opt-in, and sent broadcasts to their list of 6,000 subscribers to inform them of sales, special offers and sweepstakes events.

As a result of the restaurant’s efforts, foot traffic in the store has increased by between 50-75 customers per week!

In the future, Pizza Man Dan’s will continue to send out broadcasts to loyal customers

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George Goldberg LATextSavings

iconGeorge Goldberg, owner of LATextSavings, is generating great results with his advertiser, Gaucho Grill in Woodland Hills, CA.

Gaucho Grill was unhappy with “daily deal” services, and was looking for an alternative loyalty campaign.

Gaucho Grill implemented a sweepstakes with the Loyalty Rewards Kiosk to entice customers to opt-in, and the restaurant also used table tents inside to advertise the campaign.

As a result of the restaurant’s efforts, in just two months 340 subscribers were added to the database and the restaurant always gets good redemption numbers on offers.

In the future, Gaucho Grill will continue to send out broadcasts to loyal customers

Lessons learned? Creating a sweepstakes is a great way to get more opt-ins!

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Duffy Hobbes checkinrewardsclub

imagesDuffy Hobbes, owner of checkinrewardsclub, is generating great results with his advertiser, Juicer Heroes in San Antonio, TX.

Juicer Heroes was testing to see between the Loyalty Rewards Kiosk’s polling feature and Facebook which would receive a higher level of responses.

To prove that the loyalty system could out-perform Facebook’s call to action and grab attention of the Subscriber base vs. Facebook followers, Juicer Heroes ran the poll on both systems and found that Facebook received 11 votes for a 0.5% response rate and the Check-In Rewards Club received 44 votes for a 19% response rate.

In the future, Juicer Heroes plans to continue to utilize the Loyalty Rewards Kiosk and put it in more of their stores.

Lessons learned? Sending a broadcast over text messaging systems proved to be much more effective at gaining attention of Subscribers than Facebook polling.

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TJ Button tcdealZ

TJ Button, owner of tcdealZ, is generating great results with his advertiser, Goodfellas Pizza, Bar & Grill in Lakeville, MN.

Goodfellas was looking to bring in customers on one of their slower days by offering a free appetizer with any purchase over $20.

Goodfellas implemented the Loyalty Rewards Kiosk to entice customers to opt-in, and the restaurant sent the following broadcast to the existing database of 905 subscribers:

“Goodfellas Pizza VIP’s! Show this text and get a FREE appetizer when you spend $20 or more today! Valid 6/14/12! Call 952-469-6550. FWD 2 Friends. By tcdealZ.”

As a result of the restaurant’s efforts, Thursday surpassed Friday as the busiest night of the week.

The owner stated: “We got KILLED last Thursday. Our Thursday was busier than our Friday because of the text we sent. We are not going to send one this week because we don’t have the staff available to help all the customers that will call or come in!”

In the future, Goodfellas Pizza, Bar & Grill will continue to build subscriber lists and send out broadcasts to boost profits

Lessons learned? Sending a broadcast on one of the slowest days of the week made it one of the most successful ones to date. Using pre-existing loyal subscribers guarantees a response to your broadcasts!
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Jody Wassmer ImURVIP

Jody Wassmer, owner of ImURVIP, is generating great results with his advertiser, Smiling Moose Deli in Evansville, IN.

Smiling Moose Deli was looking to increase foot traffic by offering customers a free drink and bag of chips with purchase of a sandwich or wrap.

The deli sent out the following broadcast to subscribers at the time that they would be making their lunch decisions:

Smiling Moose Text Club-Lunch special, Today only 6/14, FREE fountain drink AND chips with purchase of sandwich or wrap. Show text to redeem”.

Smiling Moose Deli is also using the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to the business’ text marketing campaign by simply entering their phone number into the pad.

As a result of the broadcast, 15 people redeemed the offer, resulting in a 19% redemption rate. In addition, 78 opt-ins were recorded within just 10 days of the kiosk installation, and Smiling Moose Deli’s subscriber list is now at 125 customers.

Smiling Moose Deli plans to send future broadcast that will be focused on driving business during evening hours.

Lessons Learned? Sending a broadcast text at the time that subscribers are making their lunch decision is a great way to make slow days profitable!

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Rob Hartmann ConnectionText

Rob Hartmann, owner of ConnectionText, is generating great results with his advertiser, Huntington Street Café in Shelton, Connecticut.

Huntington Street Café was looking for an alternative loyalty program in order to do away with the “annoying” punch card program they had in place.

The restaurant implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to the business’ text marketing campaign by simply entering their phone number into the pad. They entice customers to check-in on the Kiosk with the following offer:

Check in 5 times and get 50% OFF your next purchase.

Huntington Street Café also sent out a text broadcast to subscribers offering 20% off any purchase:

“Back to Work special @ Huntington St. Cafe! 20% OFF all purchases w/Text TODAY! See Ya Soon! 90 Huntington St. Shelton 203.925.9064.”

As a result of their efforts, Huntington Street Café added 600 subscribers to its database in just 2 ½ months. They received an approximate 9% redemption rate on the text broadcast, and made a total of $400 in additional sales in just one day.

The restaurant also reported a 90% boost in customer interaction on their Facebook Page since implementing the Facebook Like Button into the Loyalty Rewards Kiosk.

Both the owner and the customers love the Loyalty Rewards Kiosk, and the restaurant will continue to utilize the Kiosk and send out exclusive text broadcasts to subscribers in the future!

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George Goldberg LATextSavings

George Goldberg, owner of LATextSavings, is generating great results with his advertiser, Smoke City Market in Sherman Oaks, CA.

Smoke City Market, a Texas-style BBQ joint, was looking for a timely way to inform customers that they would be open on Memorial Day.

The restaurant sent out the following text broadcast to subscribers:

In case you were wondering. Smoke City Market is OPEN today. Head on over to dine in or get some BBQ to go for your party. Open at 11 AM.”

Smoke City Market reported: “By putting out the text, I let my customers know that I was open on a holiday. It was our biggest Sunday EVER! It is not always about discounts.

Smoke City Market plans to send out similar broadcasts on the 4th of July and Labor Day to let customers know they will be open for the holidays.

Lessons learned? Discounts aren’t the only way to draw crowds. An unexpected strategic announcement can draw big results!

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Ken Leandro 805Insider

Ken Leandro, owner of 805Insider, is generating great results with his advertiser, Kingston’s Candy Co. in Ojai & Santa Barbara, CA.

Kingston’s Candy Co. was looking for a way to offer exclusive deals to loyal customers, so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to the business’ text marketing campaign by simply entering their phone number into the pad.

Kingston’s Candy Co. requires that customers spend at least $5 before checking-in on the Loyalty Rewards Kiosk. The store also sends out text broadcasts to its subscriber list with exclusive offers.

As a result, Kingston’s Candy Co. gained over 650 subscribers in less than six months and received 300 check-ins in the month of April alone.

Holly Thrasher, owner of Kingston’s Candy Co. in Ojai reports that all of their loyal customers love the Candy Club: “It is increasing our sales here at the store. Customers check-in every time they come in and it has brought in a lot of repeat visits.”

Thrasher has noticed customers saying really positive things about the program and is very happy with the results!

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Ken Leandro 805Insider

imagesKen Leandro, owner of 805Insider, is generating great results with his advertiser, Rusty’s Pizza in Ventura County, California. Check out this video testimonial to find out about the restaurant’s success!

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Daniel Robbins & Darron Williams EngageDFW

Daniel and Darron, owners of EngageDFW, are generating great results with their national brand advertiser, Chick-fil-A in Southlake, Texas. Chick-fil-A was looking to drive traffic and reward loyal customers by offering great enticements.

The restaurant implemented their loyalty rewards program and urged customers to text CHICKEN to 56274.

Unique broadcasts are sent to subscribers each week on Monday morning at 9 a.m. and the offers are valid for the entire week. The campaign is also advertised on Chick-fil-A’s website.

Chick-fil-A sent out:

  • “Show this text to receive a FREE Hand Spun Shake.”
  • “Show this text to receive FREE 8 count Chick-fil-A Nuggets with any purchase”

In just three weeks, Chick-fil-A gained 824 subscribers and received an average redemption rate of 30%.

Next, Chick-fil-A will implement the Loyalty Rewards Kiosk to continue to build their subscriber database.

Lessons learned? Great offers and enticements drive traffic!

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Ken Leandro 805Insider

Ken Leandro, owner of 805Insider, is generating great results with his advertiser, Himalaya Restaurant in Ventura, California.

Himalaya Restaurant was looking to increase business midweek, so they created their VIP loyalty program, Club Himalaya, to send exclusive offers to their most loyal customers.

Himalaya Restaurant implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to the restaurant’s text marketing campaign by simply entering their phone number into the pad.

They also sent out an exclusive broadcast to its subscribers on Leap Day:

“Hello Club Himalaya, We are celebrating Leap Year by giving you 22.9% OFF your total bill today only! Fwd2aFriend. Not valid w/ other offers. 643-0795 Namaste”

The offer was sent to 439 subscribers and the redemption rate was 7.1%. The increased revenue equaled a 211% ROI.

It turned my Wednesday into a Friday. By 7:30 we had a short wait list and we stayed open past 10 p.m. to welcome the additional business,” reports the owner, Anup Rimal.

Club Himalaya continues to grow and customers love checking-in on the Loyalty Rewards Kiosk. Upcoming offers will include a fun “make us smile” promotion on April 1.

Lesson learned? The text message and loyalty marketing services are very effective at increasing revenues when the advertiser wants and needs that increase.

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Sheri Dieterle 502Insider

Sheri Dieterle, owner of 502Insider, is generating great results with her advertiser, Martini Italian Bistro in Louisville, Kentucky.

Martini Italian Bistro was looking for an effective way to drive traffic into the restaurant on Sundays, so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to offer exclusive discounts to its large database of opt-ins.

Subscribers were also offered a “buy-one-entree-get-one-free (of equal or lesser value)” deal through a text broadcast:

“MARTINIS ITALIAN BISTRO ALERT! GET 1 FREE ENTRÉE w/ purchase of entree = or < value. Show text/ check in @ kiosk. Not valid w/ other offers.”

The text broadcast was sent to 405 subscribers and 36 redeemed the offer, equating to a 9% redemption rate. The restaurant also gained 20 new opt-ins as a result of the broadcast.

Lessons learned? The owners were not expecting that powerful of a response from subscribers, thus learned that they need to have more staff working on the nights they send out text broadcasts. Next time they will also include in the text “forward to a friend.”

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George Goldberg LATextSavings

George Goldberg, owner of LATextSavings, is generating great results with his national brand advertiser, Crêpemaker®—the largest crepe concept in the United States.

The Crêpemaker® franchises in Santa Monica, Glendale and Canoga Park, CA had previously used “daily deal” sites like Groupon and LivingSocial, yet the owner was unhappy with the lack of repeat business, so they decided to try an alternative tool in hopes of creating more loyalty among customers.

Crêpemaker® kicked off each of their campaigns with a sweepstakes to encourage customers to opt-in to each location’s mobile loyalty rewards program. The three franchises are also using the Loyalty Rewards Kiosk— a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins and offer great deals to loyal customers.

Crêpemaker® gained 400 opt-ins in just one month.

The owner of the three locations in Santa Monica, Glendale, and Canoga Park is very pleased with the results and is looking forward to more success with the Loyalty Rewards Kiosk and the mobile loyalty rewards program in the future.

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George Goldberg LATextSavings

George Goldberg, owner of LATextSavings, is getting great results from his advertiser, Gaucho Grill, an Argentinean restaurant located in Woodland Hills, California.

Gaucho Grill had previously been using “daily deal” sites such as Groupon and LivingSocial, but the owners were unhappy with the lack of repeat business and decided to look for an alternative marketing tool that would encourage loyalty among customers. The restaurant decided to implement a mobile campaign in order to send exclusive offers to customers and reward them for their loyalty.

Gaucho Grill kicked off its campaign with a sweepstakes in order to encourage customers to opt-in. The restaurant is also using table tents to advertise the mobile campaign.

After just two months, Gaucho Grill obtained 340 opt-ins and has been generating great redemption rates on the offers they send out.

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Ken Leandro 805Insider

Ken Leandro, owner of 805Insider, is generating great results and a lot of buzz with his advertiser, Jim & Rob’s Fresh Grill in Ojai, CA.  Jim & Rob’s Fresh Grill is a local favorite,  featuring a mix of Mexican and American cuisine in a friendly, casual atmosphere.

Jim & Rob’s Fresh Grill in Ojai was looking for a way to better engage their customers, create repeat visits, and drive increased revenue so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins offering exclusive discounts.

Within the first 15 days of using the Loyalty Rewards Kiosk, Jim & Rob’s Fresh Grill added 301 new opt-ins.

Rob Tucker, co-owner of Jim & Rob’s Fresh Grill said, “The Loyalty Kiosk has generated a lot of excitement in the restaurant.” Tucker also noted that in October 2011, the restaurant’s total revenue was up 10% from October 2010. Tucker added, “We attribute that growth to 805Insider and this new form of customer communication.”

JIM & ROB’S FRESH GRILL VIDEO TESTIMONIAL

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Todd Treinen VIPTextDeals

Todd Treinen, owner of VIPTextDeals, is generating great results with his advertiser, Buzzard’s Pizza. Buzzard’s Pizza is a family chain with five locations throughout Kansas that was looking for an efficient way to drive sales and ultimately increase ROI.

One of Buzzard’s Pizza’s locations in Lyndon, Kansas is using the Loyalty Rewards Kiosk, a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering in their phone number to the pad, in order to send broadcasts to its large database of opt-ins and offer great deals to loyal customers.

Buzzard’s Pizza Lyndon implemented Loyalty Rewards Kiosks in May 2011 both inside at the counter and at the drive-through windows. Buzzard’s also placed stickers on pizza boxes informing customers how to join their mobile loyalty program.

Buzzard’s Lyndon sent out a text broadcast to 255 subscribers with a unique, enticing offer:

“TONIGHT ONLY! A Large 1 Topping @ Buzzard’s Lyndon for $10- No Limit/Dine In-Carry Out/828-4870. Check-In-2-Redeem/FWD 2 Friends.”

Out of the 255 subscribers, 30 people redeemed the offer, equating to about a 12% redemption rate. The Buzzard’s location in Lyndon also added 10 new subscribers shortly after, which were directly attributed to the text broadcast, and since May, Buzzard’s Pizza has obtained 1,492 new opt-ins among three of its locations. The monthly ROI is over 600% for all three locations, and the owner says their clients are extremely happy with the mobile loyalty program.

Buzzard’s Pizza’s next goal is to increase their slower daily lunch days with time-targeted mobile offers.

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Kyle Williams QpINs

Kyle is generating great results with his national brand advertiser, Little Caesar’s Pizza in Lewiston, Idaho. Little Caesar’s wanted to build a mobile database in order to drive traffic to the store and increase sales.

Little Caesar’s is using the Loyalty Rewards Kiosk, a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad. The campaign was also advertised using in-store collateral including posters and counter cards.

They sent out two broadcasts in a span of two weeks with different call-to-actions in order to see which generated better results.

First, Little Caesar’s sent, “Are You Feelin Cheesy? Today ONLY @ Little Caesars Get A FREE Italian Cheesy Bread With The Purchase Of $10 or More & You Show This Exclusive Msg! Limit 1 FREE!”

The broadcast was sent to 300 subscribers and 20 redeemed the offer, equating to a 7% redemption rate.

About two weeks later, Little Caesar’s sent, “Hungry? Today ONLY at Little Caesars Buy Any 2 Of Our Specialty Pizzas & Get A FREE Crazy Combo (Crazy Bread + Crazy Sauce) When You Show This Exclusive Text!”

The second broadcast was sent to 456 subscribers and 12 redeemed the offer, equating to a 2.5% redemption rate.

In just the first month, Little Caesar’s added over 500 subscribers to the database and the owner broke even in terms of ROI and marketing costs. They are very pleased with the first month’s results and plan to expand QpINs’ services to three additional Little Caesar’s locations in the near future.

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Dave Marchiori & Dave Pizzuto eDealColorado

Dave Marchiori and Dave Pizzuto, co-owners of eDealColorado, are generating great results with one of their national advertisers, Papa Murphy’s Pizza. Papa Murphy’s was looking for a way to drive business during slower times, so it decided to give mobile marketing a try.

The pizzeria sent out a text broadcast to its subscribers with an immediate call-to-action:

“Papa Murphy’s Centennial-Pepperoni Plus! Get a large pepperoni or any 1 topping pizza for only $6! Plus add two sides for $5! Today Only show text.”

Papa Murphy’s received an 11% redemption rate on the offer, and two customers even redeemed the offer within just 20 minutes of it being sent out! The broadcast added over $300 in revenue during a normally slow period, and Papa Murphy’s now has over 400 subscribers in its database.

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Jason Cohen MobileScoops

Jason Cohen, owner of MobileScoops, is getting great results from one of his advertisers, Boardwalk Fresh Burgers & Fries in Columbia, Maryland.

Boardwalk, a restaurant chain with locations in 10 different states throughout the U.S., wanted to create an exclusive rewards club for current and future customers, and combine the power of mobile marketing and social media to build their subscriber list.

Boardwalk calls their program, “Boardwalk’s Fresh Club,” and they entice customers to join the campaign with both mobile and social call-to-actions: Join Boardwalk’s Fresh Club to receive fresh tips and special offers from Boardwalk.

Boardwalk built a custom Facebook business Page to generate email and mobile opt-ins and utilized in-store signage at all participating locations, using LikeSpike QR codes for Twitter and Facebook as well.

In the first week, having launched the pilot in only one location, Boardwalk gained over 200 Facebook fans, over 100 mobile opt-ins, and added over 100 email addresses to their database.

Jason will be expanding his Integrated Media ManagementTM services to an additional 10 Boardwalk locations this month.

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TJ Button tcdealZ

TJ’s advertiser, Blondie’s Tavern in Farmington, MN, recently began using the Loyalty Rewards Kiosk to encourage customers to opt-in to their text marketing campaign and check-in to receive great offers.

Since using the Loyalty Rewards Kiosk, Blondie’s has obtained 330 new opt-ins and 2,600 check-ins!

Blondie’s sent out a broadcast out to its 350 subscribers offering a buy-1-get-1 free deal: “Blondie’s VIP’s! Show this text and get a FREE bkfast with the purchase of a bkfast of equal or greater value! Good thru 6/15/11 from 6a-9a.”

34 people redeemed the offer, equating to about a 10% redemption rate.

Since Blondie’s Loyalty Rewards Kiosk has proven to be so successful, the restaurant will continue using it to build subscriber database and encourage customer loyalty.

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