Rob Hartmann ConnectionText
Swizzles was looking for a way to build as large of a subscriber list as possible during the summer months in order to increase sales and offset slower business during the winter season.
Swizzles implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, in order to allow the advertiser to send broadcasts to its large database of opt-ins and offer great deals to loyal customers.
Swizzles also posted stickers on the door and created counter cards to urge customers to join the mobile rewards program. The frozen yogurt spot does not engage in any form of outside advertising, however they regularly update the Swizzles Facebook Page to alert customers of new flavors and exclusive offers.
In just three weeks of using the Loyalty Rewards Kiosk, Swizzles added over 300 subscribers to the database. In addition, they receive at least a 10% conversion rate on each offer that gets sent out, with most being between 18-22%.
The owner of Swizzles is extremely pleased with the results of the mobile rewards program and will continue to send exclusive offers to loyal customers in the future.