New report also looks at the best practices being applied to mobile marketing.
Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.
The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasising the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.
Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.
Please see the infographic in full below.