2 comments on “Are Mobile Bar Codes Changing the Way Consumers Shop?

  1. QR code is a great invention people made. I’m making mobile apps currently and find it really cool to implement QR codes into them. I’m amazed at QR code coupons http://www.Snappii.com app builder allows to create. They are really helpful for small businesses.

  2. QR Codes in and of themselves are innovative but they just aren’t enough to make the complete loop from prospect to converted consumer click. In the end, the transaction is the bottom line and the call to action is just a preacher in the wilderness.

    QR Codes can get you clicks, but to get those turned into purchases or other relevant actions (are there others?) you need additional supporting functionality. Proximity marketing promises to make the transition easier for small business and interpersonal payments (you lost the bet, not pay up). QR Codes don’t help much in those areas unless your intention is to place them on people’s foreheads like the mark of the devil. Sorry, I pass on that one but as far as how to employ the technology to get musicians paid and make sure service delivered is service compensated for, well errr, yeah I like that Idea. I like it a lot.

    At the point where the rubber meets the road and expectations get introduced to real value, this is a better way to identify what goes where and how it all works together. That, to me is a measuring activity much like how we measure things financially with base currencies. What we can measure we can make or make happen. QR Codes allow us to simply enumerate elaborately with detailed description. That doesn’t translate into deposits at the bank. Eventually it should, but more operands are needed to be form a full equation.

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