One comment on “What’s Next for Digital Coupons?

  1. While it is true that mobile and digital are the future for coupons, redemption is a sticking point. Large retailers are able to afford new hardware to redeem coupons directly from a mobile device, but until mobile becomes a more popular medium retailers will not invest. Loyalty programs where consumers can upload coupons to their accounts are an option for retailers, but not the best option for the consumer. No one likes join numerous loyalty programs to use coupons.
    Coupon Verification Network(CVN) is developing a low cost solution for retailers to handle redemption of digital and mobile coupons. The CVN system connects the retailers POS system to the CVN database that holds the consumers coupons which can be used at any participating retailer without joining a loyalty program.

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