With tablet and smartphone penetration increasing, more consumers will be ditching the long lines of shoppers and instead making purchases at home on their mobile devices.
Just last year, only 17% of consumers intended to make a purchase on their mobile devices, according to ForeSee Results. However, eMarketer predicts that percentage to increase to almost 50% this holiday season.
A recent study by PayPal predicts that about 60% of consumers will be engaging in “couch commerce” this holiday season—a term they coined to signify shopping from home, and one that will create a gold mine of opportunity for brands and mobile marketers.
The downward spiraling economy is forcing many people to cut back on their spending this holiday season, which correlates to one fact: people will be hunting high and low for discounts.
Mobile coupons reach consumers on the one device that they are connected to all the time—their cell phones. Brands can leverage mobile marketing to reach consumers who are frantically looking for those deep discounts and exclusive offers. Mobile coupons can be sent to consumers at just the right time—while they’re scrambling to finish their holiday shopping.
Also with mobile commerce innovations like the Google Wallet, brands are able to employ mobile marketing as a way to provide discounts and product information to holiday shoppers at the point-of-sale.
The holidays aren’t just like any other time of the year—it’s the time when almost everyone is shopping. Black Friday is only a little over a month away and holiday deals are already beginning to surface.
Don’t get a late start on the holidays like everyone else. Now is the time to polish your brand’s mobile strategy and target shoppers with holiday discounts before the season is over.
Read more: http://technorati.com/business/advertising/article/deck-the-halls-with-mobile-offers/#ixzz1bGElzije