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	<title>SMS Masterminds Industry Blog</title>
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	<link>http://smsmasterminds.wordpress.com</link>
	<description>Mobile Marketing Industry updates.</description>
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		<title>SMS Masterminds Industry Blog</title>
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		<title>Does Your Business Use SMS?</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/21/does-your-business-use-sms/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/21/does-your-business-use-sms/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 00:44:16 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[text message]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1383</guid>
		<description><![CDATA[&#160; I recently came across an infographic by TextMarketer about the rise of text messaging for businesses. The infographic covers the industries that use business SMS, the global reach of mobile, the growth in mobile advertising budgets, and the rise of Application to Person (A2P) Messaging. I want to summarize a couple key points from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1383&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/21/does-your-business-use-sms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Google Says 62% of Restaurant Searches Were Mobile on Valentine&#8217;s Day</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/21/google-says-62-of-restaurant-searches-were-mobile-on-valentines-day/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/21/google-says-62-of-restaurant-searches-were-mobile-on-valentines-day/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 20:20:15 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1370</guid>
		<description><![CDATA[It pays to be mobile, if you want to reach the last-minute planners. According to Google 62% of restaurant related searches on Valentine&#8217;s Day were from &#8220;high end mobile devices or tablets.&#8221; Something to think about for restaurants or other businesses that don&#8217;t have mobile-friendly sites. The volume of searches for restaurants was up drastically [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1370&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/21/google-says-62-of-restaurant-searches-were-mobile-on-valentines-day/feed/</wfw:commentRss>
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		<item>
		<title>History of Marketing [INFOGRAPHIC]</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/17/history-of-marketing-infographic/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/17/history-of-marketing-infographic/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 19:05:33 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1364</guid>
		<description><![CDATA[HubSpot created this detailed infographic on the history of marketing, starting with print advertising in the 1400s and ending with digital marketing tactics today. Original Article Tagged: advertising, digital marketing, marketing, mobile marketing, print advertising<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1364&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">the-history-of-marketing-HUBSPOT-resized-600</media:title>
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		<item>
		<title>More Channels, More Success</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/14/more-channels-more-success/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/14/more-channels-more-success/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 00:23:08 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1359</guid>
		<description><![CDATA[We saw the theory in action during the Super Bowl commercials: more channels, more success. Several television Super Bowl ads wisely incorporated mobile apps, QR codes and links to Facebook and Twitter to try and reach consumers from all angles. Nowadays, while people are watching a basketball game on TV, they might be simultaneously tweeting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1359&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/14/more-channels-more-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">smsmasterminds</media:title>
		</media:content>

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			<media:title type="html">alex headshot revised</media:title>
		</media:content>

		<media:content url="http://smsmasterminds.files.wordpress.com/2012/02/emarketermultichannel.gif" medium="image">
			<media:title type="html">emarketermultichannel</media:title>
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			<media:title type="html">emarketermultichannel2</media:title>
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	</item>
		<item>
		<title>There Will Be More Smartphones Than Humans on the Planet by Year’s End [VIDEO]</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/14/there-will-be-more-smartphones-than-humans-on-the-planet-by-years-end-video/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/14/there-will-be-more-smartphones-than-humans-on-the-planet-by-years-end-video/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:42:27 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1350</guid>
		<description><![CDATA[A prediction for the future of smartphone growth makes some bold projections: By the end of this year, there could be more smartphones on the planet than humans, and by 2016 there could be 10 billion smartphones. That’s 1.4 mobile devices per capita. In its global mobile data traffic forecast, Cisco predicts that a solid [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1350&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/14/there-will-be-more-smartphones-than-humans-on-the-planet-by-years-end-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">smsmasterminds</media:title>
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		<item>
		<title>Are QR Codes Replacing SMS?</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/14/are-qr-codes-replacing-sms/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/14/are-qr-codes-replacing-sms/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:06:36 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[text message]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1339</guid>
		<description><![CDATA[SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes. Nowadays consumers cannot go a day without seeing a QR code – whether it is on a magazine page, billboard or bus shelter. In past years, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1339&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/14/are-qr-codes-replacing-sms/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">smsmasterminds</media:title>
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			<media:title type="html">iStock_000016412116XSmall</media:title>
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		<item>
		<title>Mobile &amp; Social Win Super Bowl</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/07/mobile-social-win-super-bowl/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/07/mobile-social-win-super-bowl/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 00:48:53 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[ads]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1318</guid>
		<description><![CDATA[Last February, many marketers learned the hard way that including mobile and social into their brand’s Super Bowl marketing mix would be a game changer. This year, marketers got it right—well, at least some. Each year on Super Bowl Sunday, marketers have access to the eyes and ears of about 100 million people who are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1318&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/07/mobile-social-win-super-bowl/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">smsmasterminds</media:title>
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			<media:title type="html">alex headshot revised</media:title>
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		<item>
		<title>Mobile Study: New App Economy Driving U.S. Job Growth</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/07/mobile-study-new-app-economy-driving-u-s-job-growth/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/07/mobile-study-new-app-economy-driving-u-s-job-growth/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 00:38:55 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[job growth]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1323</guid>
		<description><![CDATA[All is not dismal on the U.S. employment front. In addition to upward trending employment statistics, TechNet, the bipartisan policy and political network that promotes the growth of the innovation economy, published a new study Tuesday showing that mobile app development is creating jobs at a dramatic pace. According to the report, there are now [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1323&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/07/mobile-study-new-app-economy-driving-u-s-job-growth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Zynga Tests ‘Reward Advertising’ in CityVille</title>
		<link>http://smsmasterminds.wordpress.com/2012/02/06/zynga-tests-reward-advertising-in-cityville/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/02/06/zynga-tests-reward-advertising-in-cityville/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 17:28:37 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[loyalty markerting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[reward advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[zynga]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1311</guid>
		<description><![CDATA[Social network game developer, Zynga, is rolling out their own version of loyalty marketing, rewarding users for interacting with advertisers in various ways. Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with “reward advertising” on CityVille that lets players earn energy by interacting with a sponsor. Sponsors for the program, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1311&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smsmasterminds.wordpress.com/2012/02/06/zynga-tests-reward-advertising-in-cityville/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">smsmasterminds</media:title>
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			<media:title type="html">cityville</media:title>
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			<media:title type="html">Zynga</media:title>
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		<title>Mobile Security and Privacy Concerns</title>
		<link>http://smsmasterminds.wordpress.com/2012/01/31/mobile-security-and-privacy-concerns/</link>
		<comments>http://smsmasterminds.wordpress.com/2012/01/31/mobile-security-and-privacy-concerns/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 00:31:51 +0000</pubDate>
		<dc:creator>SMS Masterminds</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile privacy]]></category>
		<category><![CDATA[mobile security]]></category>

		<guid isPermaLink="false">http://smsmasterminds.wordpress.com/?p=1306</guid>
		<description><![CDATA[The mobile industry will be seeing a lot more enforcement on the mobile security and privacy fronts this year, as many questions have been raised regarding mobile payments, coupons and applications. Mobile commerce is on the rise, which means people are more comfortable with the idea of paying with their phones. However, apprehension is still [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smsmasterminds.wordpress.com&amp;blog=19454330&amp;post=1306&amp;subd=smsmasterminds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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